DENI
Brand Strategy & Marketing Development
NC State Entrepreneurship Practicum MIE 418
Overview and Brand Context
As part of the NC State Entrepreneurship Practicum Course, my team and I collaborated with the founder of DENI, an emerging apparel brand focused on adaptive, size-flexible clothing for women. The project centered on refining DENI’s brand positioning and developing marketing materials that clearly communicate its value proposition.
DENI designs clothing that is moves with women through change - across season, life stages, and everyday fluctuations. Through its adjustable design, the brand creates garments that adapt to the body, offering comfort, confidence, and enduring style. This philosophy comes to life in the Ruffle Wrap Skirt, a linen cotton blend piece with an adjustable wrap construction and hidden back casing, designed to expand and contract seamlessly while maintaing a refined silhouette.
Role and Outcomes
Role - Brand Marketing & Social Media Media
-
Researched audience trends and proposed digital marketing recommendations aligned with the brand's growth goals
-
Designed strategic social media content pillars to guide brand storytelling, product promotion, and customer engagement
-
Created branded storytelling content focused on the founder's journey, sustainability values, and quality U.S.-made products
-
Presented strategic recommendations, project updates, and final marketing deliverables to CEO & Founder Annie Hoyt
Key Outcomes
-
Helped refine DENI's brand identity through customer-centered storytelling and strategic content direction
-
Created a stronger emotional connection between the brand and its audience by highlighting founder authenticity and product purpose
-
Unified messaging across proposed social content to better communicate DENI's values, quality, and lifestyle positioning
Social Media Content
DENI
Customer Testimonials
Collected and designed customer testimonials for DENI’s website to highlight authentic client experiences and strengthen the brand’s credibility. I also personally designed the overall layout of this section, creating a more engaging and trustworthy user experience that aligned seamlessly with the site’s aesthetic.
DENI
Why DENI Website Page Mockup
The Why DENI page mockup was designed to share the story behind the brand, from how DENI began to how it continues to thrive today. Thoughtful design choices helped reflect the brand's identity, while customer testimonials were included to show why DENI resonates so strongly with its audience.
