WORKS @
Explore my branding and marketing projects from my Summer 2025 Internship at Wrangler as a Global Modern Brand Marketing Intern
Future Apparel Presentation for Lee & Wrangler
One of the highlights of my internship was contributing to a presentation titled “Redefining Consumer Needs for the Next Generation,” which was delivered to key stakeholders within the company. The project focused on identifying unmet and emerging consumer needs, with a deep dive into the behaviors and preferences of Gen Z and Gen Alpha. By analyzing macrotrends and evolving consumer insights, the presentation aimed to inform future-forward strategies for the Lee and Wrangler brands.
Summer 2025 Rodeo Influencer Lookbook
Created exclusively for an influencer’s unique style (name kept private), this seasonal Wrangler lookbook was designed to guide them through a curated product selection process for upcoming rodeo-inspired content
Global Modern PR Brief
As part of my support for Wrangler’s brand communications, I created a PR brief for external agencies to promote the Wrangler Global Modern Fall/Winter 2025 collection. The brief featured detailed product laydowns of the season’s hero pieces, complemented by lifestyle imagery to showcase the products in authentic settings.
