About Me
Hi, I'm Katelyn Cooper, a marketing and brand management professional passionate about creating impactful brand experiences through strategic and creative marketing.
I am a Wilson College of Textiles alum with a B.S. in Fashion and Textile Management with a concentration in Brand Management and Marketing and a minor in Business Entrepreneurship. My background blends business strategy with hands-on experience in fashion and textiles, giving me a consumer-focused perspective on branding and marketing initiatives. I am passionate about digital and social media marketing, campaign strategy, event marketing, and creative brand storytelling.
I am currently seeking full-time opportunities in brand marketing and would welcome the opportunity to connect.
Experience
April 2024 - May 2026
NRF Foundation
Communication & Content Intern
• Develop engaging blog and social media content (Instagram, Facebook, LinkedIn) highlighting scholarship recipients, training partners, program impact, etc.
• Drive Instagram engagement through content creation and management, generating 15.6K+ views, 327 interactions, 480 profile visits, and 13 net new followers within a 30-day reporting period; top-performing posts reached 3.3K, 2.3K, and 1.9K views
• Produce and publish LinkedIn content, generating 12.4K+ impressions, 338 reactions, 9 comments, and 4 reposts within a 30-day reporting period
• Coordinate social media planning, scheduling, and digital content production across multiple communication platforms including email and website
• Contribute to the creation of classroom activities and various content for NRF Foundation Rise Up training partners
• Support digital marketing and strategic communications initiatives for NRF Foundation programs
• Assist with integrated marketing campaign development to increase audience engagement and overall program visibility including NRF NXT (previously NRF Foundation Student Program)
Client-based marketing project completed through the NC State University Entrepreneurship Clinic practicum:
• Researched audience trends and proposed digital marketing recommendations aligned with the brand's growth goals
• Designed strategic social media content pillars to guide brand storytelling, product promotion, and customer engagement
• Created branded storytelling content focused on the founder's journey, sustainability values, and quality U.S.-made products
• Presented strategic recommendations, project updates, and final marketing deliverables to CEO & Founder Annie Hoyt
January - May 2026
NC State Innovation &
Entrepreneurship
Brand Marketing & Social Media Lead - DENI
Led the strategy and growth of NC State's National Retail Federation (NRF) student chapter by overseeing executive board operations, setting organizational priorities, and developing programs that connected students with the fashion and retail industries.
• Managed executive board and general body meetings, aligning team initiatives, delegating responsibilities, and fostering collaboration among chapter members.
• Planned and executed professional development workshops, networking events, and industry-focused programs to enhance career readiness and strengthen student engagement.
• Drove chapter growth by developing impactful programming, increasing member engagement, and building connections with industry professionals and campus partners.
April 2024 - May 2026
NRF @ State
President
• Supported the development and execution of global brand marketing campaigns, coordinating cross-functional initiatives to increase brand visibility and consumer engagement.
• Coordinated photo shoots, product imagery, retail marketing collateral, PR initiatives, and consumer promotions to support brand campaigns and product launches.
• Managed and organized 2,000+ product samples for media outreach, photo shoots, events, and marketing initiatives, ensuring accurate tracking and timely distribution.
• Assisted in the development of retail and consumer-facing promotions, campaign materials, and presentations to support marketing objectives.
• Collaborated with internal teams and external vendors to streamline campaign execution, maintain project timelines, and deliver marketing assets efficiently.
May - August 2025
Wrangler
Modern Global Brand Marketing Intern
Oversaw treasury and committee operations, coordinating club appropriations, and leading key sustainability initiatives.
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Supervised Treasurer and TTSC representative roles to ensure accurate financial reporting and timely submissions.
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Managed textile recycling bins on campus in partnership with Sustainability Committee to advance campus sustainability efforts.
April 2024 - August 2025
Greater Good Textile Group
Vice President
Planned and executed student-focused events for the Wilson College of Textiles, collaborating with university departments and external partners to deliver meaningful experiences. Managed event logistics, volunteer coordination, and promotions to ensure seamless execution.
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Coordinated facilities, volunteers, guest speakers, and event logistics with the Student Life Center.
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Partnered with the Social Media Team to promote events and drive student participation.
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Maintained clear communication with the Student Advisory Board to oversee day-to-day event needs.
April 2023 - May 2024
TATM Student Advisory Board
Special Events Coordinator
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Gained in-depth understanding of diversity, equity, and inclusion (DEI) initatives across business operations.
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Collaborated with team members to develop marketing strategies aimed at engaging diverse customer segments effectively.
May 2023
Kohl's
Emerging Talent Summit
Dec 2022
Cotton in the Curriculum
"Cotton Innovations Meeting Consumer Demands"
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Presented to a blue-ribbon panel of industry judges regarding the “Blue Jeans Go Green” Cotton Incorporated Program at an event sponsored by NC State and Cotton Incorporated.
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First Place Winner - Presentation
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Second Place Winner - Poster
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Winner - Audience Choice
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