About Me
Hi! My name is Katelyn Cooper. I am a passionate and driven professional pursuing a career in digital marketing and brand management, where I can create impactful brand experiences and deliver strategic, results-driven marketing solutions.
I am a senior at NC State University, majoring in Fashion and Textile Management with a concentration in Brand Management and Marketing, and minoring in Business Entrepreneurship. My academic background combines a strong foundation in business and marketing with a specialized perspective on the fashion and textiles industry, preparing me to contribute meaningfully to brand and marketing initiatives.
Feel free to contact me if you have any questions!
Experience
Supported the development and execution of global brand marketing campaigns, coordinating cross-functional projects to boost brand visibility and consumer engagement.
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Coordinated photo shoots, product imagery, retail collateral, PR efforts, and consumer promotions
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Managed and organized product samples for media, photo shoots, and events.
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Assisted in creating retail and consumer promotions, campaigns, and presentations.
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Maintained communication with internal teams and external vendors to ensure timely execution.
May 2025 - PRESENT
Wrangler
Modern Global Brand Marketing Intern
Drive the strategy and growth of NC State's chapter of the National Retail Federation (NRF) by leading the executive board, overseeing all chapter operations, and planning high-impact events. Deliver career development programs that strengthen student engagement and build meaningful connections within the fashion and retail industries.
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Lead board and general body meetings, ensuring alignment and active participation among executive members.
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Plan and execute professional development workshops and events enhance career readiness in the retail and fashion industries
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Foster organizational growth by coordinating impactful programs, maintaining team motivation, and driving member engagement.
April 2024 - PRESENT
NRF @ State
President
Oversaw treasury and committee operations, coordinating club appropriations, and leading key sustainability initiatives.
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Supervised Treasurer and TTSC representative roles to ensure accurate financial reporting and timely submissions.
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Managed textile recycling bins on campus in partnership with Sustainability Committee to advance campus sustainability efforts.
April 2024 - August 2025
Greater Good Textile Group
Vice President
Planned and executed student-focused events for the Wilson College of Textiles, collaborating with university departments and external partners to deliver meaningful experiences. Managed event logistics, volunteer coordination, and promotions to ensure seamless execution.
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Coordinated facilities, volunteers, guest speakers, and event logistics with the Student Life Center.
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Partnered with the Social Media Team to promote events and drive student participation.
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Maintained clear communication with the Student Advisory Board to oversee day-to-day event needs.
April 2023 - May 2024
TATM Student Advisory Board
Special Events Coordinator
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Gained in-depth understanding of diversity, equity, and inclusion (DEI) initatives across business operations.
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Collaborated with team members to develop marketing strategies aimed at engaging diverse customer segments effectively.
May 2023
Kohl's
Emerging Talent Summit
Dec 2022
Cotton in the Curriculum
"Cotton Innovations Meeting Consumer Demands"
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​Presented to a blue-ribbon panel of industry judges regarding the “Blue Jeans Go Green” Cotton Incorporated Program at an event sponsored by NC State and Cotton Incorporated.​​
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First Place Winner - Presentation
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Second Place Winner - Poster
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Winner - Audience Choice
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Nov 2020 - May 2021
Old Navy
Brand Associate
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Delivered exceptional customer service to foster brand loyalty and enhance the shopping experience.
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Collaborated with leadership to support sales floor operations, fitting rooms, and back-of-house tasks.
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Demonstrated strong accountability and reliability to ensure smooth retail operations.