CREATIVE BRANDING & STRATEGIC MARKETING WORKS

Learn and explore my branding projects and marketing campaigns

Class: The Fashion Industry (FTM 416)

Simulate private-label line development by designing, advertising, and sourcing an apparel line for a target market while making key management decisions to deliver it to customers.

Business Opportunity Analysis: TrenLend

Class: Business Opportunity Analysis (MIE 410)

Analyzed a business opportunity by applying the BOA framework, assessing feasibility, and recommending future actions that align with the entrepreneur's goals and desirability statement.

Presentation

Presentation

Nature's Weave - Bamboo Goods Brand

Class: Entrepreneurship & New Product Development in Textiles (FTM 310)

Established a textile business and explored the new product development process. Conducted research on the apparel textile sector and identified a textile entrepreneurial venture.

Class: Textile Communications and Promotions (FTM 387)

In-depth IMC campaign creative brief including consumer profile research, brand research, and strategies with prototypes for local NC Business, CICIL Home.

Presentation

Report

Emerging Talent Summit

Collaborated with case study group members to create strategies for reaching a diverse customer base through the use of different marketing efforts.

Presentation

Cotton in the Curriculum "Cotton Innovations Meeting Consumer Demands"

Class: The Textile Industry (FTM 217)

First Place Winner - Presentation, Second Place Winner - Poster, Winner - Audience Choice

Presented to a blue-ribbon panel of industry judges regarding the “Blue Jeans Go Green” Cotton Incorporated Program at an event sponsored by NC State and Cotton Incorporated.

Poster

CREATIVE BRANDING & STRATEGIC MARKETING WORKS

Business Opportunity Analysis: TrenLend

Class: Business Opportunity Analysis (MIE 410) ​ Analyzed a business opportunity by applying the BOA framework, assessing feasibility, and recommending future actions that align with the entrepreneur's goals and desirability statement.

Nature's Weave - Bamboo Goods Brand

Emerging Talent Summit

Cotton in the Curriculum "Cotton Innovations Meeting Consumer Demands"

Class: Business Opportunity Analysis (MIE 410)

Analyzed a business opportunity by applying the BOA framework, assessing feasibility, and recommending future actions that align with the entrepreneur's goals and desirability statement.