• Develop engaging blog and social media content (Instagram, Facebook, LinkedIn) highlighting scholarship recipients, training partners, program impact, etc.
• Drive Instagram engagement through content creation and management, generating 15.6K+ views, 327 interactions, 480 profile visits, and 13 net new followers within a 30-day reporting period; top-performing posts reached 3.3K, 2.3K, and 1.9K views
• Produce and publish LinkedIn content, generating 12.4K+ impressions, 338 reactions, 9 comments, and 4 reposts within a 30-day reporting period
• Coordinate social media planning, scheduling, and digital content production across multiple communication platforms including email and website
• Contribute to the creation of classroom activities and various content for NRF Foundation Rise Up training partners
• Support digital marketing and strategic communications initiatives for NRF Foundation programs
• Assist with integrated marketing campaign development to increase audience engagement and overall program visibility including NRF NXT (previously NRF Foundation Student Program)