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About Me

I am a senior at NC State University majoring in Fashion and Textile Management with a concentration in Brand Management and Marketing and pursuing a minor in Business Entrepreneurship. I have a background in marketing, brand management, events, and digital/social media. In addition to my work experiences in marketing, I have a love for learning and exploring new opportunities. I am fortunate to have worked on a number of creative projects and am looking forward to pursuing a career in the fashion industry in the future. Feel free to contact me if you have any questions! 

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Experience

  • Support the development and execution of global brand marketing materials and campaigns.

  • Coordinate marketing communications for photo shoots, brand imagery, product photography, retail collateral, public relations, and consumer promotions.

  • Maintain daily communication with internal departments, sales teams, and external vendors to ensure alignment and responsiveness.

  • Manage and organize product samples; select and order items for media, photo shoots, and promotions.

  • Assist the Global Marketing Team in creating retailer and consumer promotions, direct mail campaigns, and special presentations.

  • Contribute to cross-functional project management and execution under the direction of the Marketing Manager.

May 2025 - PRESENT
Wrangler
Modern Global Brand Marketing Intern
  • Lead NRF @ NC State chapter dedicated to engaging students with the NRF Foundation and their programming as well as learning key career development skills targeted towards fashion and retail.

    • Serve as President of NRF @ NC State, including leading meetings, managing an executive board, and creating events for the organization.​

April 2024 - PRESENT
NRF @ State
President
April 2024 - PRESENT
Greater Good Textile Group
Vice President
  • Oversee Treasurer and TTSC representative positions and coordinate preparation of paperwork for club appropriations.

  • Manage the textile recycling bins on campus and collaborate with Sustainability Committee representative.

April 2023 - May 2024
TATM Student Advisory Board
Special Events Coordinator
  • Promoted leadership and excellence through connecting students and industry professionals.

  • Responsible for the planning, preparation, and execution of all events, organized by both SAB and external events.​

    • Reserved facilities and delegate responsibilies

    • Scheduled volunteers and contacting guest speakers

    • Coordinated with the Wilson College of Textiles and Student Life Center

    • Worked with the Social Media Team to promote events

    • Planned day-to-day needs for events

    • Communicated needs to the SAB

May 2023
Kohl's
Emerging Talent Summit
  • Expanded knowledge on industry efforts to provide DEI through all aspects of the business.

  • Collaborated with case study group members to create strategies for reaching a diverse customer base through the use of different marketing efforts.

Dec 2022
Cotton in the Curriculum
"Cotton Innovations Meeting Consumer Demands"
  • Presented to a blue-ribbon panel of industry judges regarding the “Blue Jeans Go Green” Cotton Incorporated Program at an event sponsored by NC State and Cotton Incorporated.​​

    • First Place Winner - Presentation

    • Second Place Winner - Poster

    • Winner - Audience Choice

Nov 2020 - May 2021
Old Navy 
Brand Associate
  • Engaged and connected with customers by providing excellent customer service to create brand loyalty.

  • Collaborated with the leadership team to support the sales floor, fitting room and back of house.

  • Personally held myself accountable for contributing to the overall success of the store.

© 2024 by Katelyn Cooper

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